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An A24 production stamp is usually a good sign of indie excellence for any new feature.
And their latest eccentric hit “Everything Everywhere All at Once” is no exception, passing $100 million in global box office sales.
With an impressive line-up of cult productions, the company’s exciting reputation extends to the unexpected twists and turns of its crazy, artisanal show list.
From miscellaneous acquisitions to risky originals, here’s what A24 is all about.
How did A24 start?
New York City saw the early beginnings of this joint venture, which launched as a film distribution company in 2013.
Daniel Katz, David Fenkel and John Hodges each brought their own artistry to this speculative venture.
Their direction – and location – was far from mainstream, with around a quarter of their films to date by other directors or those returning to A24 for the second time.
Although their first gamble in 2013, ‘A Glimpse Inside the Mind of Charles Swan III’ didn’t necessarily pay off, that same year they hit the jackpot with ‘Spring Breakers’.
Budding success was found through gems picked up at the Sundance Film Festival.
Following this, their first feature film ‘Moonlight’ won best film in 89th Academy Awards 2017.
Speaking to the Washington Post, director Barry Jenkins said: “The biggest thing that stood out to me – and why I was so ready to make ‘Moonlight’ – was that I always felt like you could feel the voices of the filmmakers in their films.
“That’s why everyone says, ‘I know what an A24 film is, but no A24 film is like any other.'”
While the minds behind A24 have remained in relative obscurity, it is known that John Hodges left the core team in 2018 for Jax Media – producers of “Emily in Paris”.
What are A24’s most successful films?
Buzzy titles include Great Gerwig’s Lady Bird (2017) and Bo Burnham’s Eighth Grade (2018) – both with 99 percent approval ratings, the highest rated on Rotten Tomatoes.
A24 has broken its own records in 2022 as ‘Everything Everywhere All at Once’ passed Ari Aster’s Hereditary as the highest grossing film in the world.
The company has also made history with diversity, making room for Asian stories and leads in their films.
Youn Yuh Jung of Minari won Best Supporting Actress in 2021 – making her the first Korean actress to win an Oscar.
Awkwafina (born Nora Lum) also reached a mighty milestone as the first Asian-American to win Best Actress at the 2020 Golden Globes for A24’s “The Farewell.”
What is A24 vibes?
A24 is a studio, a brand and, crucially, a vibe.
While the term has been used colloquially to describe films with a distinct aesthetic (think odd aspect ratios and moody color gradations), it also describes the confidence of young directors going their own way.
“Vibe” commercialized, describes unconventional marketing tactics, such as the sine and podcast launch, that bypass the usual Hollywood poster approach.
The merchandise is just as creative, with sausage finger gloves and an Auditor of the Month trophy light from Michelle Yeoh’s blockbuster.
Since the studio has greenlit UK shipping, this could be a sign of worldwide distribution for their films and their brand, allowing A24 to exist everywhere (all at once).
