You found the most beautiful hotel with the most incredible view.
You’ve decided, most importantly, on your favorite bed, and your tan is accelerating at the same rate (more importantly) as your friendship with the bartender. It’s a perfect poolside scene.
Don’t ruin it by throwing on an old pair of denim shorts over your bikini for lunch… max out your totally awesome vacation vibes with some equally killer vacation wear.
Byron Bay-based resort and swimwear brand Boteh launched in the pandemic with a mission to champion artisanal techniques and responsibly made fabrics. The label, which picked up UK retailers such as Browns, Matches and Harrods in the past year, is big on clashing mosaic and paisley prints in organic cotton and linen. Brand founder Amelia Mather studied textiles at university and thus hand block printing, Ikat weaving and specialized dyeing processes are in focus. The result is an elevated boho vibe that looks just as good in a beach hut in Nicaragua as in a bay in Capri.
Price range: £62-£381.
Available in: Browns, Farfetch, Harrods and Matches
Anyone in the market for beachwear that doubles as clubwear should check out brilliant Milanese swimwear brand Oseree, whose shimmering stretch lurex pieces have become a glitzy go-to from the dance floors of Ibiza to the bar terraces of Tulum. The tiny bikinis, lamé sarongs and microminis ooze Seventies glamour, but it’s the floor-sweeping sparkly feathered lurex dresses that are really worth throwing a villa party for.
Price range: £180-475.
Available in: Harrods, Browns and Selfridges
Launched by three sisters in 2020, Second Summer is a minimalist beachwear brand inspired by the effortless cool of Ibiza. Majoring in eco-dyed bedding and Econyl swimwear in a muted palette, the brand creates timeless pieces that will work summer after summer; without breaking the bank.
Price range: £80-£260
Looking for something to wear to your next wedding? Amotea is an event brand founded in Rome in 2019, producing feminine yet sophisticated, timeless pieces inspired by the romance of the Italian Riviera. Alongside a capsule of elevated beach-ready basics of shorts, shirts and ribbed knits, Amotea majors in dramatic distressed maxi skirts, floral co-ords and dresses perfect for warm-weather weddings and glamorous Positano evenings.
Price range: £125 – £600
Alexandra Miro launched her eponymous brand with a single, sculptural swimsuit—named “Lara” after Lara Stone—back in 2017. The sold-out style spurred the London-based designer to expand into bold, ultra-flattering swimwear and holiday wear, made in Portugal, respectively and India. If you’re into colorful, feminine prints, belted swimsuits and unapologetically glamorous caftans, this one’s for you.
Price range: £190-£450.
Available in: Browns, Farfetch and MyTheresa
Australian swimwear brand Triangl found fame when it launched back in 2012 with its signature neoprene bikinis, but has since branched out into everything from glittery lurex to terry towels and even velvet. In 2021, the brand launched the 3-piece swimsuit: a bikini plus matching hotpants, mini skirt or a sarong – your one-way ticket to Bondi beach babe.
Price range: £65-£130
Agua by Agua Bendita
Agua by Agua Bendita has been making swimwear in Colombia since 2003. Made by female artisans in Medellin, the brand pays tribute to Latin America with designs inspired by the area’s biodiversity and culture – think romantic florals, palm prints and delicate hand embroidery. From flattering high-waisted bikinis and racy minis to dramatic one-shoulder dresses, the pieces are big on drama with a day-to-night feel.
Price range: £115-£1500
Available in: Harrods, Matches, Koibird, Net-a-Porter
Catherine Johnson originally launched Three Graces London in 2015 as a luxury nightwear brand. But when she discovered that people were flocking to Selfridges to buy her flowy white cotton nightgowns to wear on the beach, launching beachwear became the natural next step. Think billowing, superfine silks and linens in gorgeous Grecian, ‘grammable styles.
Price range: £250-£730. Available in: Farfetch, Matches and Net-a-Porter.
Central Saint Martins graduate Georgia Thompson worked as a designer for Reiss, Topshop, French Connection and Heidi Klein before launching her own label in 2016. And her experience and knowledge of technical cuts and fabrications certainly shows – from delicate cut work on digital prints to double -lycras with faces, these are beach garments in which you will feel your most beautiful.
Price range: £275-£425.
If your idea of a perfect vacation involves drifting from the pool to a sunset Aperol spritz without a care in the world or the need to change outfits, fill your suitcase to the brim with Kalita. The brainchild of London-based Texan-Iraqi Kalita Al Swaidi who has more stamps in her passport than most, each piece is cut from parachute silk, hand-dyed by artisans and designed to breeze beautifully from the beach to the bar.
Price range: £350-£820. Available in:Matchesfashion.com, Net-a-Porter and Moda Operandi.
Cult of Gaia
This cool-girl LA label shot to social media stardom thanks to its sought-after bamboo crescent ‘Ark’ bag and is a major player these days when it comes to high-fashion holiday wear. From crochet kits to cut-out strappy dresses and blingy bikinis, Cult Gaia is chic, sustainable and bang for your buck. You’ll be invited for drinks on someone’s yacht in no time.
Price range: £655- £2750
Available in: Moda Operandi.
Inspired by a love affair with Bali, Cloe Cassandro launched her namesake in 2016. Her signature curled silk designs are ethically handcrafted using artisanal Indonesian tailoring techniques and batik.
Price range: £104-£290. Available in: Net-a-Porter, Moda Operandi and Browns.