Taiwanese singer Cyndi Wang has become China’s favorite fashion icon this summer when she competed and eventually won the grand prize on the wildly popular reality show Sisters Who Make Waves.
Thanks to the show, Wang, who turns 40 on September 5, is experiencing a career resurgence, garnering the attention of luxury and beauty brands such as Louis Vuitton, Ralph Lauren, Valentino, Sisley, Fresh and Guerlain in the past two months, as well as fronting the covers of the August issue of the Chinese editions of Nylon and InStyle magazines.
The popular songs such as “Love You”, “When You” and “The Peaceful Sea of That Summer” that she performed during the competition – which Wang released almost two decades ago – received hundreds of millions of views across social media channels, bringing back fond memories for millions in China from when they were young.
On top of that, videos of middle-aged men happily dancing to her songs in front of TVs started trending shortly after her debut appearance on “Sisters Who Make Waves” on May 20. She has so far gained 12 million new followers on Douyin, the Chinese version of TikTok.
Her fans, many of whom at some point in their lives were touched by her songs about love, growing up and letting go, began to rally behind her, and state-owned media such as CCTV, Xinhua News Agency and People’s Daily soon began supporting her comeback , as the pro-association Wang is seen as a valuable resource to bring the people of Mainland China and those living on the other side of the Taiwan Strait closer together under the name of music.
By the final of the competition, which aired on August 5, she had become the country’s latest superstar after Eileen Gu, who took the internet by storm earlier this year after winning three medals for China at the Beijing Winter Olympics.
Online viewers believe that Wang has a very high commercial value because most of her fans are now in their 30s and 40s, which means they have a much higher spending power to support Wang, compared to the fans of young idols , who are now constantly being tapped as the faces of luxury brands in the Chinese market.
Wang began his career in the entertainment industry in 2003 as a singer. She was called the “Sweetheart Goddess” and one of the three Mandopop princesses, along with Angela Chang and Rainie Yang, by Taiwanese media at the time. She managed to stay relatively at the top of her game throughout her career, despite disagreements with record companies and gossip about her personal life.
More than a dozen of her songs are considered Karaoke must-haves among the Chinese diaspora worldwide.
Now in its third season, “Sisters Who Make Waves” features 30 female celebrities over the age of 30 who compete each season for a spot in the debut girl group to be formed in the finale.
Many celebrities who had disappeared from the limelight have managed to make a comeback after participating in the show, gaining new followers among the younger audience.