by Tatiana Boncompagni takes inside out beauty to the next level.
The seasoned beauty writer, with bylines from the Air Mail to The New York Times under her belt, is taking her food company Eat Sunny to new heights with a new partnership.
Boncompagni has signed a deal with Village Super Markets Inc. to distribute her organic, pre-made meals via Fairway and Gourmet Garage, starting next year.
For Boncompagni, the gradation from author to founder happened organically. “As a young girl, I had always been interested in food,” she said. “Most kids grew up wanting to bake cookies, and I had always been interested in healthy food. I was an athlete growing up, my mother is Costa Rican, and she believed that health was beauty, and beauty is health.”
To that end, she develops her meals with nutrition in mind, comparing the process to creating skin care formulations. “I almost think of myself as a cosmetic chemist building a formulation. What does a particular ingredient do for the skin or the body?” she said. “That’s how I think about building a meal, both in terms of the macronutrients and the micronutrients we include. Then we select superfoods for each meal to maximize nutrition.”
Today’s menu options include banana cabbage waffles for breakfast, herb-roasted wild salmon and vermicelli noodle salad with prawns. “I love our poached chicken salad; it comes with this vegan kind of ranch dressing,” she said. “We make a wonderful salad.”
Eat Sunny launched in early March 2020, just as the pandemic’s first wave hit New York, but it has quickly gained fans among the beauty and fashion crowds, from serial entrepreneur Bobbi Brown to Valentino’s corporate offices. “We’ve done activations for Neutrogena, Lancôme and Naturopathica,” Boncompagni added.
The meals incorporate Boncompagni’s nutritional knowledge with familiar favourites. “We follow the principles of the Mediterranean diet, but we are global when it comes to our meals. There are Asian influences, there are American influences. It’s global food,” she said. “We do a great cauliflower fried rice — things you love to order for takeout, but we make them super healthy and we take out all the inflammatory foods that are usually incorporated into those meals.”
Customers can order meals a la carte, which start at $13.99, buy in bulk once or subscribe. The latter options start at $210 and $189, respectively, for three days of meals, and follow flexible meal plans from vegetarian options to signature selections.
Meals are available for delivery in New York, New Jersey and Connecticut, and will be distributed in both Gourmet Garage and Fairway locations across the tri-state area. “I want to meet people where they are,” Boncompagni said. “Meal delivery, especially in the healthy food space, can feel very inaccessible to people, first because they don’t want to commit to a lot of food. It’s a lot easier for someone walking through the aisles, grocery shopping, to pick up one good meal.”
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