If you’re a beauty enthusiast, chances are you’re already familiar with the work of Westman Atelier founder and makeup legend Gucci Westman, who has powdered the faces of celebrities like Gwyneth Paltrow, Anne Hathaway and Emily Ratajkowski. In a new development for her eponymous brand, the artist has launched Westman Brides, an online destination that showcases step-by-step tutorials for achieving three types of wedding-inspired makeup looks curated by Westman: The Classic Bride, The Romantic Bride and Mother of the Bride.
“A lot of brides are looking to really enhance and really enhance themselves, as opposed to more of a transformational concept, and that’s what Westman Brides is all about,” says Westman BAZAAR.com. “It’s very intuitive if you want to play with makeup—the target gives you a lot of confidence because it’s so easy to use these products on your own.”
Each beauty look includes an accompanying how-to video that shows Westman creating a look from start to finish, along with a list of the exact Westman Atelier products she uses and several item recommendations. The artist notes that these tutorials are not meant to be intimidating, but rather to serve as an easy way to build a bride-to-be’s makeup application experience while adding some fun to the process.
“It’s not like you have to take 500 steps and transform how you look; maybe you can create this beautiful finish to your skin, and you’ll also be pleasantly surprised at how easy it is to do,” she continues. “And then you can kind of have a little more experience in terms of what you’re asking from the makeup artist, if you have a makeup artist.”
For everything to know about bridal beauty this season—from how to keep your makeup look on point during hot summer days (and nights) to seamlessly preparing for makeup trials—Westman offers some of her most sought-after pro tips below.
What are some of the key components that comprise bridal makeup?
I think it’s very focused on the face. You want your skin to look like you’re the healthiest you’ve ever been, the most radiant—in the right way—you’ve ever been, and your features to be on point. So it’s really a combination of all these skin tone products: foundation, contour and then different cheek colors depending on your skin tone.
In the summer months it’s of course humid, so it’s important to have the right amount of radiance – especially for photos – and you don’t look too shiny. It’s also nice to do perhaps more of a golden complexion with something fresh on the lips. And I am very happy that we have launched our powder just in time for the bridal season. When the opportunity comes for your actual wedding photos, I definitely suggest carrying a little touch-up kit to freshen up.
In your expert opinion, is a bold lip a no-no for brides to wear during their wedding ceremony?
Absolutely not! I think the most special and beautiful part of being a bride is that there are no rules. It’s really about you as an individual and what suits you best. If it’s okay for me to wear black lipstick at my ceremony, and I felt most beautiful that way, then that’s what I’m going to wear.
I couldn’t agree with you more on that. When it comes to makeup trials, do you have any recommendations for brides-to-be to prepare for in advance?
I know a lot of brides are interested in doing treatments ahead of the trials and wedding, like a facial or something like that, which is totally fine. I would only recommend focusing on treatments where there is no excessive squeezing involved, aggressive products and no downtime required. I find a gentle exfoliation the night before a make-up test is great to make the skin look and feel more naturally radiant.
You’ll also want to make sure to communicate with the makeup artist if you have any sensitivities about products, and then it’s always good to show some reference photos as well. Finally, it’s important to explain what kind of setting you’re getting married in – if it’s on the beach, at night, whatever it may be.
If a bride is planning to do her own makeup for a shower or rehearsal dinner, what products should they consider for a successful beauty look?
It really depends on how you want to look, but I think it’s always very elegant to keep things simple. If you’re someone who usually wants to play up your eyes, maybe go more classic. Or maybe focus on the skin being as amazing as possible and add a pop of color to the lips, for example.
It’s all about you as the bride, and it’s a bit of fun to experiment with something that might be a bit different from what you’re going to look like on your wedding day.
Do you recommend separate makeup looks for the wedding reception vs. the ceremony? Why or why not?
From the ceremony to the reception, I wouldn’t necessarily change the look too much, just touch it up – I’d focus on changing your outfit instead. Ideally, a bride will feel the most beautiful they’ve ever felt and you just want to keep pumping it up and not change anything too drastically.
Are there any common mistakes you’ve seen in your experience when it comes to executing a bridal look?
Perhaps the most common mistake would be to overdo it with makeup, and to be a little heavy-handed because you think that’s the thing to do. I also think brown lines are important to be aware of if your dress is revealing.
Any final makeup tips for brides-to-be?
If you are going to use our products and think you are going to cry, you can choose a waterproof mascara. Specifically for our Eye Pods eyeshadow, you can always add some translucent powder at the end to get more longevity out of the formula. But Westman Atelier is a really beautiful brand, especially for brides. It’s about enhancing what you have and creating the very best version of yourself, which I think is a bit like being a bride in a nutshell.
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